Certify as a Fast Coach
Take your business coaching skills to the next level. Fast.
Sometimes the hardest part about taking on a new coaching challenge is knowing where to start. We make it simple with a straightforward, time-tested path to success as a business coach.
Why certify with ICFC?
All the tools and
support you need.
All the tools and support you need.
Becoming a certified FAST Coach through ICFC empowers both new and seasoned coaches with the skills to help deliver transformative business results. With proven strategies, impactful tools, and a coaching model designed for speed and effectiveness, you’ll be equipped to drive meaningful and lasting change.
Framework
Build your business coaching expertise.
Each Certification pathway — Growth, Productivity, Profitability, and Culture — features a specialized curriculum designed to help coaches refine their skills and empower others to achieve better, measurable and sustainable business results through FAST coaching.
Training
In-depth training in your chosen pathway.
Each certification pathway offers a comprehensive 12-week training program, combining dynamic self-paced lessons with interactive virtual workshops led by a Master FAST Coach.
Designed with a focus on practical strategies and targeted learning, each program equips you to address specific business challenges, achieve measurable goals, and confidently guide your clients toward lasting success.
Coaching
Coaching sessions for when you need them most.
Most coaching programs stop providing personal support after training. With ICFC, you’ll get tailored advice and regular check-ins with a dedicated coach.
Resources
Everything you need to grow your influence.
Spend less time creating materials and more time honing your coaching skills with our ready-made teaching content, including curriculum, keynotes and other materials you can use in 1:1 coaching sessions, group coaching sessions and workshops.
Community
Your space to learn, connect and be inspired.
Coaching can often feel like a solitary journey. By joining the ICFC Community — a dedicated professional learning hub for FAST Coaches — you’ll gain access to valuable resources, connect with peers and experts, and share advice, stories, and insights to enhance your coaching practice.
FRAMEWORK
Build your business coaching expertise.
TRAINING
In-depth training in your chosen pathway.
COACHING
Coaching sessions for when you need them most.
RESOURCES
Everything you need to grow your influence.
COMMUNITY
Your space to learn, connect and be inspired.
Certification Pathways
Four certifications,
one goal.
Every successful business is built on four essential pillars: growth, productivity, profitability, and culture. An ICFC Certification in any one pillar equips coaches to address specific challenges, while mastering all four ensures a cohesive, consistent approach to driving better business results.
Coaching certifications available through ICFC:
The Growth Pathway
From uncovering untapped opportunities to crafting compelling offers, scaling operations, and replicating success, the ICFC Growth Certification provides a comprehensive roadmap for navigating the challenges and opportunities at every stage of business growth.
GR1Explore
In this opening module, the focus is on igniting the opportunity discovery process and uncovering possibilities for growth. You’ll learn how to help businesses pinpoint market gaps, assess potential growth areas, and identify customer needs that are not yet being met.
By guiding them to ask the right questions and analyze their market environment, you’ll help leaders create clarity around where their business can truly stand out.
This foundational work sets the stage for all future growth efforts by illuminating the opportunities that will have the biggest impact.
GR2Offer
Now it’s time to move from ideation to action by helping businesses shape a compelling offer. In this module, you’ll guide people through crafting a demo that showcases their value proposition and resonates with early adopters.
You’ll explore how to align their offer with customer needs and gather valuable feedback from their first users. Together, you’ll help them design a strategy for gaining traction and making an impactful market debut, setting the tone for scalable success.
GR3Extend
This module is all about accelerating momentum and driving sustainable growth. You’ll learn how to guide businesses in mapping their Go-to-Market (GTM) strategy, identifying the engines of growth, and aligning them to team roles in order to drive maximum impact.
This phase is where businesses transform from small-scale operations into thriving organizations ready to take on larger markets.
GR4 Replicate
In this final module, the focus shifts to replicating success by helping leaders break down their business into a repeatable model that will work in new markets or contexts, ensuring they maintain their businesses’ core strengths while embracing the nuances of expansion.
Whether it’s through market entry, acquisitions, or expanding their audience, you’ll learn how to help design a strategic approach that ensures growth is both scalable and sustainable.
By the end of this phase, clients will have the tools to dominate their space and create lasting success.
The Productivity Pathway
In this opening module, you’ll learn to help ignite the journey toward real-world productivity by defining the business’ strategic priorities and aligning team responsibilities with the work that needs to be done.
You’ll support leaders in uncovering the essential questions that matter most in their business, and guide them in setting priorities that inspire the action necessary to take the first decisive steps toward transforming productivity throughout the organization.
PD1Map
In this opening module, you’ll learn to help ignite the journey toward real-world productivity by defining what success looks like for your coachees.
You’ll discover how to uncover the essential questions that matter most in their business, establish clear success criteria, and guide them in setting priorities that inspire action.
By focusing on these foundational elements, you’ll help them see the bigger picture and create the clarity they need to take their first decisive steps toward transforming productivity throughout their business.
PD2Build
Now’s the time that you roll up your sleeves and help your clients test the products or services that will underpin their success.
You’ll learn how to guide clients develop a Minimum Viable Product (MVP), understand how their customer journey unfolds, and establish measurable KPIs to track progress.
Together, you’ll help shape the systems and structures that will simplify productivity, allowing them to focus on what truly matters for their business growth.
PD3 Systematize
This is where you’ll shift gears and help start driving meaningful change.
You’ll learn how to advise clients systematize their operations and establish repeatable workflows. Using tools like Results Maps, you’ll help them track performance and identify areas for improvement.
You’ll also help in creating the ‘platform teams’ necessary for them to scale their business without losing control or quality.
PD4 Iterate
As you wrap up the Productivity pathway, it’s all about helping your clients sustain and scale their productivity success.
You’ll coach them in building feedback loops, refining processes, and fostering a culture of continuous improvement. In this phase, you’ll also discover how to evaluate their progress and adapt strategies to keep their business thriving, no matter what challenges come their way.
By the end of this phase, your clients will be equipped to maintain momentum and build long-term resilience in their operations.
The Profitability Pathway
From establishing a solid financial foundation, to empowering teams with governance practices and safeguarding long-term profitability, the ICFC Profitability Certification offers a structured approach to tackling the challenges and maximizing the opportunities at every stage of a business’s financial journey.
PF1Validate
In this foundational module, you’ll learn to help ignite the journey toward profitability by focusing your clients’ efforts on their core financial priorities.
Together, you’ll help create clarity around key components like establishing Minimum Success Criteria, a scalable budget model, an irresistible customer offer, and securing the first paying customers.
By anchoring their objectives in these foundational elements, you’ll equip your clients to take their first decisive steps toward a profitable business model.
PF2Accelerate
This phase of the Profitability Certification focuses on securing the next trance of paying customers, achieving product/market fit, and exploring the funding opportunities available to fuel growth.
By the end of the module, your clients will have the tools to eliminate bottlenecks, streamline operations, and build a clear roadmap for sustainable financial success.
PF3 Govern
This is where you’ll learn to equip your clients in turning plans into action with consistent results.
In this module, you’ll focus on enhancing financial governance through robust management oversight, corporate compliance, and strategic financial management. You’ll help to create frameworks that empower your clients to maintain accountability and track their progress effectively.
By embedding these critical capabilities into their organization, you’ll guide businesses in establishing a resilient infrastructure that supports long-term profitability and empowers them to scale their success.
PF4 Simplify
In this final module, the focus shifts to safeguarding and extending the gains your clients have made.
You’ll highlight the importance of building strategic partnerships, expanding your client’s business ecosystem, and mitigating risks that could threaten profitability. You’ll guide them through a risk assessment and help them identify opportunities to strengthen their financial position.
By fostering a mindset of continuous improvement and adaptability, you’ll ensure your clients are prepared to sustain and grow their profitability in an ever-changing marketplace.
The Culture Pathway
From defining core values and aligning teams, to embedding culture into daily operations and fostering resilience, the Culture Certification offers a structured approach to creating a thriving organizational culture.
By mastering the tools and strategies within this pathway, coaches will empower their clients to unlock the full potential of their people, strengthen organizational identity, and drive long-term cultural success.
CT1Commit
In this opening module, you’ll ignite your clients’ cultural transformation by helping them discover the core values, mission, and vision that define their identity.
You’ll guide them in answering the Essential Question: “What’s the one thing we can do to make our culture a competitive advantage?” Through powerful conversations and introspective exercises, you’ll help your clients uncover what matters most and define the cultural foundation they need to inspire their organization.
By the end of the module, they’ll have a clear cultural mission and a renewed sense of purpose to lead the way.
CT2Optimize
In this second module, you’ll roll up your sleeves and help your clients lay the groundwork for embedding their culture into the organization.
You’ll guide them in building their ‘core group’, the people who will champion a culture where values aren’t just stated—they’re lived every day.
You’ll know how to introduce key cultural rituals, and embed their organization’s values into daily operations through clear communication and consistent reinforcement of cultural behaviors.
CT3 Enable
This is where you’ll shift gears and bring the cultural action plan to life.
In this phase, you’ll learn how to help create an Employee Value Proposition (EVP) that resonates with their people, guide your clients in developing a team of ‘capability builders’ who ensure cultural integrity as the organization grows.
By driving these initiatives forward, you’ll help your clients see measurable progress and empower their teams to embrace the culture wholeheartedly, turning aspirations into tangible results.
CT4 Protect
As you conclude the Culture Pathway, it’s all about ensuring your clients’ cultural transformation stands the test of time.
You’ll coach them on building customer tribes that reflect and reinforce their culture, preparing them to navigate a volatile and uncertain world with resilience. You’ll also guide them in establishing feedback loops, evaluating their progress, and adapting strategies to maintain alignment with their core values.
By the end of this phase, your clients will be equipped with the tools and confidence to sustain and grow their culture, creating a lasting impact on their organization.
Coaching certifications
available through ICFC:
The Growth Pathway
From uncovering untapped opportunities to crafting compelling offers, scaling operations, and replicating success, the ICFC Growth Certification provides a comprehensive roadmap for navigating the challenges and opportunities at every stage of business growth.
GR1Explore
In this opening module, the focus is on igniting the opportunity discovery process and uncovering possibilities for growth. You’ll learn how to help businesses pinpoint market gaps, assess potential growth areas, and identify customer needs that are not yet being met.
By guiding them to ask the right questions and analyze their market environment, you’ll help leaders create clarity around where their business can truly stand out.
This foundational work sets the stage for all future growth efforts by illuminating the opportunities that will have the biggest impact.
GR2Offer
Now it’s time to move from ideation to action by helping businesses shape a compelling offer. In this module, you’ll guide people through crafting a demo that showcases their value proposition and resonates with early adopters.
You’ll explore how to align their offer with customer needs and gather valuable feedback from their first users. Together, you’ll help them design a strategy for gaining traction and making an impactful market debut, setting the tone for scalable success.
GR3Extend
This module is all about accelerating momentum and driving sustainable growth. You’ll learn how to guide businesses in mapping their Go-to-Market (GTM) strategy, identifying the engines of growth, and aligning them to team roles in order to drive maximum impact.
This phase is where businesses transform from small-scale operations into thriving organizations ready to take on larger markets.
GR4Replicate
In this final module, the focus shifts to replicating success by helping leaders break down their business into a repeatable model that will work in new markets or contexts, ensuring they maintain their businesses’ core strengths while embracing the nuances of expansion.
Whether it’s through market entry, acquisitions, or expanding their audience, you’ll learn how to help design a strategic approach that ensures growth is both scalable and sustainable.
By the end of this phase, clients will have the tools to dominate their space and create lasting success.
The Productivity Pathway
From defining clear core team roles to shaping efficient systems, driving impactful results, and sustaining long-term improvements, the ICFC Productivity Certification offers a structured roadmap to transform productivity into a powerful driver of business success.
PD1Map
In this opening module, you’ll learn to help ignite the journey toward real-world productivity by defining the business’ strategic priorities and aligning team responsibilities with the work that needs to be done.
You’ll support leaders in uncovering the essential questions that matter most in their business, and guide them in setting priorities that inspire the action necessary to take the first decisive steps toward transforming productivity throughout the organization.
PD2Build
Now’s the time that you roll up your sleeves and help your clients test the products or services that will underpin their success.
You’ll learn how to guide clients develop a Minimum Viable Product (MVP), understand how their customer journey unfolds, and establish measurable KPIs to track progress.
Together, you’ll help shape the systems and structures that will simplify productivity, allowing them to focus on what truly matters for their business growth.
PD3 Systematize
This is where you’ll shift gears and help start driving meaningful change.
You’ll learn how to advise clients systematize their operations and establish repeatable workflows. Using tools like Results Maps, you’ll help them track performance and identify areas for improvement.
You’ll also help in creating the ‘platform teams’ necessary for them to scale their business without losing control or quality.
PD4 Iterate
As you wrap up the Productivity pathway, it’s all about helping your clients sustain and scale their productivity success.
You’ll coach them in building feedback loops, refining processes, and fostering a culture of continuous improvement. In this phase, you’ll also discover how to evaluate their progress and adapt strategies to keep their business thriving, no matter what challenges come their way.
By the end of this phase, your clients will be equipped to maintain momentum and build long-term resilience in their operations.
The Profitability Pathway
From establishing a solid financial foundation, to empowering teams with governance practices and safeguarding long-term profitability, the ICFC Profitability Certification offers a structured approach to tackling the challenges and maximizing the opportunities at every stage of a business’s financial journey.
PF1Validate
In this foundational module, you’ll learn to help ignite the journey toward profitability by focusing your clients’ efforts on their core financial priorities.
Together, you’ll help create clarity around key components like establishing Minimum Success Criteria, a scalable budget model, an irresistible customer offer, and securing the first paying customers.
By anchoring their objectives in these foundational elements, you’ll equip your clients to take their first decisive steps toward a profitable business model.
PF2Accelerate
This phase of the Profitability Certification focuses on securing the next trance of paying customers, achieving product/market fit, and exploring the funding opportunities available to fuel growth.
By the end of the module, your clients will have the tools to eliminate bottlenecks, streamline operations, and build a clear roadmap for sustainable financial success.
PF3 Govern
This is where you’ll learn to equip your clients in turning plans into action with consistent results.
In this module, you’ll focus on enhancing financial governance through robust management oversight, corporate compliance, and strategic financial management. You’ll help to create frameworks that empower your clients to maintain accountability and track their progress effectively.
By embedding these critical capabilities into their organization, you’ll guide businesses in establishing a resilient infrastructure that supports long-term profitability and empowers them to scale their success.
PF4 Simplify
In this final module, the focus shifts to safeguarding and extending the gains your clients have made.
You’ll highlight the importance of building strategic partnerships, expanding your client’s business ecosystem, and mitigating risks that could threaten profitability. You’ll guide them through a risk assessment and help them identify opportunities to strengthen their financial position.
By fostering a mindset of continuous improvement and adaptability, you’ll ensure your clients are prepared to sustain and grow their profitability in an ever-changing marketplace.
The Culture Pathway
From defining core values and aligning teams, to embedding culture into daily operations and fostering resilience, the Culture Certification offers a structured approach to creating a thriving organizational culture.
By mastering the tools and strategies within this pathway, coaches will empower their clients to unlock the full potential of their people, strengthen organizational identity, and drive long-term cultural success.
CT1Commit
In this opening module, you’ll ignite your clients’ cultural transformation by helping them discover the core values, mission, and vision that define their identity.
You’ll guide them in answering the Essential Question: “What’s the one thing we can do to make our culture a competitive advantage?” Through powerful conversations and introspective exercises, you’ll help your clients uncover what matters most and define the cultural foundation they need to inspire their organization.
By the end of the module, they’ll have a clear cultural mission and a renewed sense of purpose to lead the way.
CT2Optimize
In this second module, you’ll roll up your sleeves and help your clients lay the groundwork for embedding their culture into the organization.
You’ll guide them in building their ‘core group’, the people who will champion a culture where values aren’t just stated—they’re lived every day.
You’ll know how to introduce key cultural rituals, and embed their organization’s values into daily operations through clear communication and consistent reinforcement of cultural behaviors.
CT3 Enable
This is where you’ll shift gears and bring the cultural action plan to life.
In this phase, you’ll learn how to help create an Employee Value Proposition (EVP) that resonates with their people, guide your clients in developing a team of ‘capability builders’ who ensure cultural integrity as the organization grows.
By driving these initiatives forward, you’ll help your clients see measurable progress and empower their teams to embrace the culture wholeheartedly, turning aspirations into tangible results.
CT4 Protect
As you conclude the Culture Pathway, it’s all about ensuring your clients’ cultural transformation stands the test of time.
You’ll coach them on building customer tribes that reflect and reinforce their culture, preparing them to navigate a volatile and uncertain world with resilience. You’ll also guide them in establishing feedback loops, evaluating their progress, and adapting strategies to maintain alignment with their core values.
By the end of this phase, your clients will be equipped with the tools and confidence to sustain and grow their culture, creating a lasting impact on their organization.
Get recognized
Get Certified.
SINGLE PATHWAY
US$450
/month
US$1,350 for one 12-week course
- Step-by-Step Training Curriculum
- Weekly Group Coaching Calls
- Transcripts of Each Coaching Call
- Online Community
- Templates, Tools & Models
FULL PROGRAM
US$360
/month
US$4,320 for 52-week program
- Everything in the Single Course, plus:
- Access to Your Coach Between Sessions
- Complimentary Tickets to ICFC Fall Masterminds
- Exclusive Bonus Material
"The ICFC Certification pathways aren’t just informative, they’re a blueprint for business growth. The training has gifted me a new lens through which I now view business challenges and their solutions. A heartfelt thanks to the coaching team!"
Bao Nguyen,
Student, Growth Pathway
ICFC Certification
Ready to get started?
Each Certification Pathway features a 12-week online program that combines engaging self-paced learning with interactive virtual workshops led by an ICFC Master Coach. Collaborate with fellow participants while working on personal projects that culminate in actionable insights you can immediately apply.
What people are saying
Real Impact,
Real Results.
Certifying as a FAST Coach doesn't just mean gaining new skills — it means making a real impact. At the forefront of business transformation, their stories are a testament to the effectiveness of the FAST coaching approach.
The ICFC Certification pathways aren’t just informative, they’re a blueprint for business growth. The training has gifted me a new lens through which I now view business challenges and their solutions. A heartfelt thanks to the coaching team!
The workshop is truly transformative which was led by an exceptional trainer. The lessons on competitive positioning and growth engines have ignited positive changes in my work approach. It’s not just a program – it’s a catalyst for real results!
Signing up for the Productivity Formula workshop has been a revelation. The depth and breadth of the material covered is truly comprehensive. The workshop opened my eyes to the concept of constructing a ‘value stream team’ and my ‘core group,’ ideas that hadn’t previously crossed my mind. It’s been a fantastic insight that has now become a daily staple in my business practice. Truly transformative!
Starting my new business, I was initially unsure about how to gain traction in the market. That’s when Paul stepped in, offering clarity and a strategic direction. His guidance to concentrate on content creation, enhance my rates, and delegate effectively, was nothing short of transformative.
I was a hardcore fan of free YouTube content for about five months before I enrolled in the Culture Pathway certification – it had an immediate impact on my confidence as a business coach. I saw that the more I followed the program, the better my results became.
Get recognized
Get Certified.
SINGLE COURSE
US$450
/month
US$1,350 for one 12-week course
- Step-by-Step Training Curriculum
- Weekly Group Coaching Calls
- Transcripts of Each Coaching Call
- Online Community
- Templates, Tools & Models
FULL PROGRAM
US$360
/month
US$4,320 for 52-week program
- Everything in the Single Course, plus:
- Access to Your Coach Between Sessions
- Complimentary Tickets to ICFC Fall Masterminds
- Exclusive Bonus Material